Tell me if this scenario sounds familiar. You have a very important goal you want to accomplish, you start taking the necessary steps to achieve it; you even accomplish some of the steps along the way to your ultimate goal. However, over time your energy and enthusiasm for the goal wanes. You feel defeated and eventually you quit. What is it? Why would you lose steam for something that started out to be so important? The answer is YOUR WHY. Too many focus on the what, the goal, and not nearly enough on their WHY. Below are 3 words to help get you in line with your why.


In his book, Start with Why, Simon Sinek states, “people don’t buy what you do; they buy why you do it. And what you do simply proves what you believe”. Whatever you are looking to achieve, you will need to get very clear on your beliefs because your actions will follow what you believe. Deep down if you believe you are not worth the effort, guess what, along the way you will stop making the effort. Don’t believe that nonsense. You ARE worth it and you CAN accomplish what you set out to do. Get clear about what you believe and have the courage to stick with it.


Courage is a very important part of success. Throughout your journey, you will be tested and you will have fear. Your thoughts, ideas, and beliefs will be challenged – often times by those closest to you. In the face of these adversities you need to be strong and fight for what you believe. Will it be easy? Absolutely not! As a matter of fact, mentally, you may quit hundreds of times. The trick is to not permanently quit. If you don’t have your own courage, borrow some. Find someone you admire and model them. It could be a friend, a book, or that speaker that gets you fired up. Whatever it takes, find the courage to stick with your beliefs and your WHY.


As I mentioned, you will be tested and you may have some failures along the way. Your job is to keep going. Learn from your mistakes, make adjustments, but above all else KEEP GOING! The more you stay in a forward movement the more momentum you will build. You see this all the time in sports. Momentum shifts back and forth during a game or match. Assuming the teams are evenly matched the one with the most momentum will win – and they got that momentum by persistently and consistently doing the things they know they should. The more your momentum grows, the stronger your belief will become, the more courageous you’ll be and the more solid your WHY will become.


In order to achieve your dreams and goals, your WHY will need to be crystal clear. Have the courage to stick to what you believe in and the persistence to make it happen. As Franklin D. Roosevelt said, “Courage is not the absence of fear, but rather the assessment that something else is more important than fear.” Your WHY is more important than any obstacle you will face. You are worth it so Keep Reaching For New Heights!

I’d love hear your stories about how you are succeeding or where you are struggling in this area. Please comment below or email me at bryan@flight4success.com



Author: Bryan Oliver

Bryan Oliver is the founder of www.flight4success and is a strategic leader, success coach, and best-selling author. Bryan coaches on confidence, mindset, and habit creation to help you reach your dreams.

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Words to Your WHYs
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3 thoughts on “Words to Your WHYs

  • October 8, 2015 at 11:04 am


    Perspective also plays a part along with one’s personal WHY. For example, you’ve heard the saying, “Time and tides wait for no man.” This is true. You’re never too old and it’s not too late in life to achieve your goals. If you’re on the fence on whether to get that degree, certification, learn an instrument or whatever endeavor, DO IT!! The only difference is that in one, five, or ten years from now you will either have earned it, learned it or burned it, time. One, five and ten years will go by regardless.

    I’m currently experiencing this up and down roller coaster as I study for the CAPM exam
    eventually leading into the PMP. Perspective got me started, but my WHY keeps me motivated and going.

    What does your future look like?

    “Don’t ever let someone tell you that you can’t do something. You got a dream, you gotta protect it. When people can’t do something themselves, they are going to tell you that you can’t do it. You want something, go get it. Period.” – Will Smith, Pursuit of Happiness

    • October 19, 2015 at 9:36 am

      Great point, Matthew! Thank you for sharing.

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